Twitter as an Important Social Media Platform for Businesses

In the present scenario, most companies now unanimously hold the view that engaging customers with social media helps improve brand’s popularity and may result in increasing the demand for the brand’s goods and services. Twitter can thus come to mind automatically with its popularity with the intellectual crowd worldwide . With an average traffic of 400 million tweets daily and 200 million active users all around the world, entrepreneurs take this social platform very seriously . If this reasoning doesn’t sound good enough, explore rationale behind using Twitter.
This article describes how a business can engage customers on twitter (a social media platform) with respect to its products and services for the promotion of its business interest.
How Twitter is different in relation to other social media platforms?
In the realm of social media, Twitter is classed as microblogging tool because of the short and disconnected messages it circulates, though it has some features in common with social media platforms, like Facebook, Pinterest, LinkedIn, etc.

The differences that give Twitter an edge over other social media sites are:

• Facebook: Although tweets are shorter than Facebook messages, they reach as the feed for every user of Twitter. In the Facebook, however, the messages are filtered by the algorithm EdgeRank.
• Pinterest: In Twitter, like Pinterest, a business can share photographs and also leave comments. However, with Twitter, it’s easier here to converse around a shared image than in Pinterest.
• LinkedIn: Just as a LinkedIn update, a tweet is also very small. The difference exists in the way a tweet and a status update reaches. LinkedIn uses two-way traffic whereas Twitter allows a tweet to reach to everyone the business follows (including strangers) .
• Google+: Apart from being a short Google+ status update, Twitter also allows a business to enlist people that arrange conversations like Google+ groups.
•  YouTube: A Twitter can have a video link. However, unlike YouTube, you cannot create channel or organize videos on Twitter. Its focus can thus be utilized for business purpose.

How do businesses take advantage of Twitter?

• A restaurant tweets its special meal menus daily.
• A ticket agency tweets about the tickets whose expiry date is nearing.
• A real estate company tweets about properties available in different locations.
• A chamber of commerce tweets the events it is going to organize for business promotion.
• A public relations agent tweets the opportunities for publicity.
• An entrepreneur tweets opportunities for co-marketing.   

The above mentioned pointers give a cue to those who are planning to use Twitter for branding purposes. To tap its full potential and connect with target audience, find your works best for category of services and products.
For any suggestion or query, you can post a comment in the below given section.